Moreover, its 3 times of meals, has gained enough attention of people, who prefer McDonalds for different timings. Moreover, its shakes has much preference of people. Its main assets are its employees and secret recipe of their sauces and burger patties. McDonalds is one of the most powerful brand in the world, with having $97.72 million in United States worth value (Statista, 2017). Moreover, for retaining its customers, McDonalds, also introduced fried chicken and other flavors of burgers so that customers could enjoy new meals (Mialon, Zhang, Lungyeki, Chaarani, and Essafi, 2017). Moreover, people who do not willing to change their taste and do not want to switch on other burgers, they prefer burgers. McDonalds is successful in gaining strong brand loyalty from its customers, as in all over the world its fries and kids’ meal are famous, and as its kids are its main customers. It offerings for toys for children is the best strategy they have come across, as many kids only prefer McDonalds because of toys they get (Ansett, 2018). McDonalds offer “Make your own meal”, which has become the positive gaining point for it and many consumers started to shift to McDonalds. It is associated as cheap meals, affordable for the consumers. it has high score in terms of branded products items name, like big mac, French fires and many others. McDonalds is heavily associated with its brand because of its product category fast food, fries and burger, etc. It create awareness by sponsoring many sports event and entertainment events (Gadsden, 2014). It introduces different products in different countries, as in India, it introduced “potato Patty” burger. For example, in America, it target children, but in Pakistan, it target youth and family. But as being a global fast food chain, it create awareness in every country according to the traditions or cultures. The main focus of McDonalds is United States, and prefer to spend higher portion of budget there and introduce their new products and test their innovation. Currently, McDonalds ranked on the 6th position as world’s most important brand and observed as the most visited fast food restaurants.

Mcdonalds bcg matrix